Since the advent of the internet, email marketing has become the “Holy Grail” of business marketing and advertising. It’s the most efficient and cost-effective method that business marketers used to build customer loyalty, increase brand awareness, and ultimately, improve product sales.
The beautiful part is that despite the increasing popularity of social media and SEO marketing, the importance of email marketing to business growth and success continued to be on the rise. In fact, email marketing continued to record the highest response rate when compared to other marketing options out there. However, your email marketing techniques can only be successful when you use the right software for launching your campaign.