The Do-It-Yourself and Fix-It cultures have become entire industries on their own. People can not only find online fame from doing what they love, they can even turn it into an income. Turning your DIY habit into a marketable enterprise, however, requires a bit of foresight, and work, but it can be done.
Each DIY artist is unique, and you can either sell your creations, or you can make money from tutorials. There are so many ways for you to either make a second income, or to make it big by following this guide
Work Out Your Personal Style When you create, you automatically have a style, voice, and niche. When you aim to start your own DIY lifestyle brand, you need to work on your strengths and personal style. That is automatically what will set you apart from your competitors, and the best part is that you just need to be you! You also need to make sure that any branding you use matches your personal style, otherwise you’ll give off mixed-messages. You don’t want your brand to suffer from an identity crisis!
What Is Your Goal? If you create a very specific item, and don’t want to tell the world at large how to recreate your art, you need to sell. If, however, you create projects to fit a need, or you repurpose items, you should aim to create tutorials. The difference is whether you want an audience knowing how to recreate your projects. Both avenues are great ones to take, and the marketing for them is similar.
Create Your Content This doesn’t mean craft, it means creating digital images and videos that will either help sell your work or will help sell yourself. For those who want to sell, take bright, professional photographs so that buyers can clearly see your work. You should also aim to market or items on photo-heavy mediums like Instagram, Pinterest, and even Facebook.
For those of you who want to market themselves, you have a lot more work to do. Great tutorials come with a video that outlines what you have done and how you have done it. These videos usually have you talking, and are edited. When you create the content, you need to focus on lighting, sound, and what you are filming.
Create a Strong Online Presence Once you have your personal style and the content to go with it, you need to work on your branding. This means having a unified, professional look around the Internet. It also means designing a logo for your brand, and it also means you need to create YouTube channel art to make your profile pop.
Once you have all of this in place, you can then work on marketing yourself. You can do this using many methods, from SEO tactics, to sharing it among your friends, to even paying for advertising. Other free methods you can use is commenting on fellow DIY artist’s content, following influencers and getting them to share your work. There are so many ways to make it online, meaning you can turn your hobby into a marketable enterprise today.