Over the past decade, mobile internet devices have become more and more prevalent. Devices like smart phones and tablets have seen an explosion in popularity in recent years. With this newfound popularity has come an increasing number of people who shop online via mobile device. According to retail analytics company Custora, mobile e-commerce is projected to reach $50 billion by the end of this year.
After analyzing the e-commerce data for around 100 retailers, 70 million consumers, and transactions totaling $10 billion, Custora concluded that ecommerce purchases via mobile device had risent from three percent to almost 37 percent in just the last four years. During that time, revenue from mobile ecommerce grew from $2.2 billion in 2010 to $42.8 billion in 2013.
This data shows just how important it is for an ecommerce business to have a mobile website available. Many website creation services come with a mobile website already included with your normal website. Services like the 1ShoppingCart ecommerce platform allow you to set up your mobile website within a few minutes, so that it’s up and running as quickly as possible. Such a service also allows you to customize your website so that it fits your brand and image. It also offers your customers ease of use. If you have a larger company or website, you can always higher a web designer or design firm to design a customized mobile site for you.
The platform you choose to create your mobile site should be easy to use, but also offer you a variety of options for customization. Flexible product options allow you to give your customers options such as different sizes and colors. The platform should also have multiple image options that allow you to display your products in a variety of ways that make them appealing to potential buyers. Overall, the platform should enable you to create a website that makes a great, professional first impression on your visitors.
A mobile website is a must for today’s ecommerce businesses, as the study by Custora has clearly shown. Don’t miss out on reaching a valuable segment of the market. Get your mobile website up and running today.