Whenever people think about print marketing they imagine giant billboards and magazine ads. While there is no denying their effectiveness, they are extremely expensive. Renting a single billboard in a high traffic area can cost businesses as much as $4000. If you want to rent a billboard space in New York that cost can be $14,000 or even higher.
If you own a small business with a limited marketing budget, then these expensive print marketing strategies might not be a good fit for you. From flyers and in-store promotion to engaging social media posts, you need to find budget-friendly marketing tactics that work for you. One of the “little things” you could do that has immense marketing potential is to invest in promotional key tags.