Over the past decade, mobile internet devices have become more and more prevalent. Devices like smart phones and tablets have seen an explosion in popularity in recent years. With this newfound popularity has come an increasing number of people who shop online via mobile device. According to retail analytics company Custora, mobile e-commerce is projected to reach $50 billion by the end of this year.
After analyzing the e-commerce data for around 100 retailers, 70 million consumers, and transactions totaling $10 billion, Custora concluded that ecommerce purchases via mobile device had risent from three percent to almost 37 percent in just the last four years. During that time, revenue from mobile ecommerce grew from $2.2 billion in 2010 to $42.8 billion in 2013.
This data shows just how important it is for an ecommerce business to have a mobile website available. Many website creation services come with a mobile website already included with your normal website. Services like the 1ShoppingCart ecommerce platform allow you to set up your mobile website within a few minutes, so that it’s up and running as quickly as possible. Such a service also allows you to customize your website so that it fits your brand and image. It also offers your customers ease of use. If you have a larger company or website, you can always higher a web designer or design firm to design a customized mobile site for you. Read the rest of this entry »