It all started as an online pregnancy journal back in 2005, that later on converted to a working blog www.mitchteryosa.com. It wasn’t an easy online journey though. All I knew was how to publish a post. I didn’t even know how to tweak a site that made me switch to different free themes available on WordPress every once in a while. I really didn’t mind. I was hungry for the earnings that this blog has been bringing in to my PayPal account that had me decided to have a total of 8 blogs in a different niche like travel, food, beauty & fashion, lifestyle, artworks, etc. It wasn’t hard at first ‘coz I do a little bit of everything. I travel, cook, buy and use makeups, etc. I enjoyed it for quite a while until I ran out of contents, that I didn’t know which market to target and focus on anymore. So I finally decided to let go of the 7 blogs, and stick with mitchteryosa.com which is, fortunately, turning 12 years next month.
Until I learned about personal branding. By definition, it is the practice of people marketing themselves. But how do you do it if you are not sure who your target market is?
Know your target market. I carefully checked on my followers/readers. Since it all started with an online pregnancy journal, I already had a good number of followers who are also moms like me. That was also the time when I revived my blog’s FB page, 10 years later. That’s when I settled for parenting/mommy topics including the real-life conversations between me and my daughters with a hashtag #buhaynanay which eventually went viral. Here’s one of those:
Of course, it shouldn’t stop there. Once you have identified your target market, you have to continuously engage with your followers by writing and sharing quality contents. Anyway, motherhood can be all about anything and everything. You can talk about housekeeping, daily mom routine, quick skincare routine for moms, and many more. Though personally for me, online engagement does not only involve quality and catchy contents. Staying connected offline is also a big factor, and the best part is when you could do it within your reach and share insights with like-minded people. In my case, I recently had the privilege to connect with like-minded women twice already and shared insights that could also benefit them. What a blessing huh?
With all these being said, I make sure that everything that happens and comes in between is well-handled with a personal touch. Otherwise, you will lose everything and won’t even know why you started in the first place. By now, it’s all clear to me. It’s not at all about the money I make out of blogging or the opportunity to work from home with all the skill sets that I have gained through the years, but it’s also because of one purpose – and that is to INSPIRE others.